Elena Marchetti

UI/UX Designer

I craft beautiful user experiences.

I'm a UI/UX designer who believes great design is invisible. With 7 years of experience across startups and enterprises, I specialize in creating design systems and product experiences that users love and developers can actually implement. I'm obsessed with the intersection of aesthetics and usability.

I've redesigned my own portfolio 14 times

My Figma file organization is a work of art itself

I have strong opinions about border-radius values

I spot kerning issues on restaurant menus

Nova Brand Redesign

Complete brand identity overhaul for a fintech startup. New logo, color system, typography scale, illustration style, and comprehensive brand guidelines across 120 pages.

Figma Illustrator Brand Strategy

Pulse — Health App UI

Designed the complete mobile experience for a health tracking app. 47 screens, micro-interactions, and a custom icon set. Featured on Dribbble's Popular page.

Figma Protopie User Research

Spectrum Design System

Built an enterprise design system with 200+ components, accessibility-first tokens, dark/light modes, and a Figma-to-code pipeline. Adopted by 12 product teams.

Figma Storybook Design Tokens

Aurora — AI-Assisted Design System

Built a generative-UI workflow that pairs a component library with AI prototyping tools. Used LLM-driven prompts to scaffold layouts and a fine-tuned model to generate accessible token variations, cutting first-draft prototyping time by 70% while keeping a human-in-the-loop review for every screen.

Figma Generative AI Prompt Engineering Design Tokens

Meridian Website Redesign

Responsive website redesign for an architecture firm. Increased engagement by 65% and reduced bounce rate by 40% through improved information architecture and visual hierarchy.

Figma Webflow A/B Testing

Design Tools

Figma 95%

Adobe Photoshop 90%

Adobe Illustrator 85%

Sketch 80%

Design Skills

UI/UX Design 95%

Typography 90%

Color Theory 88%

Design Systems 85%

AI Tools / Prompt Engineering 78%

Prototyping

Interactive Prototypes 90%

User Research 80%

Motion Design 75%

UX Certification

Nielsen Norman Group 2022

Generative AI for Designers

DeepLearning.AI 2025

Lead Product Designer

Meridian Software

Mar 2021 — Present · San Francisco, CA

Own end-to-end design for two flagship SaaS products. Built and now maintain the Spectrum design system adopted by 12 product teams, cutting design-to-dev handoff time in half and improving UI consistency across the platform.

Design Systems Product Design Figma Team Leadership

Senior UI/UX Designer

Pulse Health

Jun 2018 — Feb 2021 · Remote

Led the redesign of the company's mobile health app, shipping 47 screens and a custom icon system. Drove a 65% lift in user engagement through usability testing and iterative micro-interaction work that earned a feature on Dribbble's Popular page.

Mobile UI User Research Prototyping Micro-interactions

Product Designer

Nova Fintech

Aug 2016 — May 2018 · Austin, TX

Designed the brand identity and core product UI for an early-stage fintech startup. Delivered a 120-page brand guideline, a scalable component library, and onboarding flows that helped the team close their seed round.

Brand Identity UI Design Illustrator Onboarding

Their redesign of our app increased user engagement by 65%. They have an incredible ability to balance aesthetics with usability.

The design system they built has become the foundation of everything we ship. Consistent, accessible, and a joy for our developers to implement.

Working with them felt effortless. They took our vague brief and turned it into a brand identity that perfectly captures who we are.

UI/UX Design

User-centered design from research to high-fidelity mockups. Wireframes, prototypes, usability testing, and design systems that scale across products.

From $4,000 / project

Brand Identity

Complete brand identity creation including logo, color systems, typography, iconography, and comprehensive brand guidelines.

From $3,500 / project

Prototyping & Testing

Interactive prototypes for stakeholder buy-in and user testing. From lo-fi paper sketches to polished micro-interaction demos.

From $2,000 / project

Let's design something memorable together

Have a product, brand, or interface that needs a thoughtful design partner? I take on a handful of projects each quarter — tell me about yours and I'll get back to you within two business days.

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Elena Marchetti

UI/UX Designer

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